Are the Jerseys to Expensive or Is It Me?

Reebok 2007 NHL All-Star Game Personalized Authentic Eastern Conference Jersey:

The 2007 NHL® All-Star Game Personalized Replica Eastern Conference Reebok® Jersey is made of double knit polyester with a spandex four way stretch pique core mesh body, which provides a balance of ventilation and range of motion in the underarm and back regions. The 2007 NHL® Eastern Conference and [ersonalized graphics on the chest, back and sleeves feature a combination of direct stitched embroidery and twill appliqué.

$424.99

Does anyone else think the price of the new RBK jerseys are a bit to high? I mean look at the cost of all the other jerseys out there, maybe the NHL is pricing themselves out of the professional sports market. This is yet another reason why Gary Bettman should be fired. The game shouldn't be about how much margin the NHL is going to make on a sale of a jersey. The game should be all about the quality of the game.